Apa yang Membuat Iklan Burger Baru McDonald Menarik?

Tuesday, February 18, 2020
Posted by Krilzhar



Dulu sekali McDonald mengeluarkan burger dengan dua lapisan ayam gurih dan sensasi pedas yang menantang para pembeli untuk mencoba menyantap burger ini di toko toko McDonalds terdekat, mereka mengiklan burger tersebut di berbagai tempat. Pada tanggal 16 Oktober sampai 11 November McDonald mengeluarkan iklan baru serta menu baru kepada para pembeli. Iklan tersebut adalah sebuah iklan Burger yang bertujuan untuk menarik perhatian para pembeli. Karena iklan yang menarik ini ada banyak orang yang terus menerus datang ke McDonald's untuk mencoba menantang burger ini, Tetapi ada juga yang ingin mencobanya secara santai. Alasan dari kehebohan McDonalds ternyata karena burger yang McDonalds coba iklankan terlihat sebagai burger yang sangat pedas dan banyak dari orang Asia suka memakan makanan yang sangat pedas. Salah satu cara McDonald menarik perhatian dari iklan tersebut adalah efek dari penggunaan tanggal. Dengan menulis tanggal tersebut, konsumen akan merasa bahwa burger tersebut adalah edisi terbatas. Ini memang benar karena sekarang burger tersebut sudah tidak ada lagi. Karena ini juga banyak orang yang tertarik untuk mencoba memakan burger baru ini yang hanya akan ada untuk waktu yang sangat terbatas. Mungkin tidak terlalu kelihatan tetapi di tanggalnya juga diletakkan gambar api, ini bisa menyimbolkan beberapa hal untuk pembeli seperti point pertama bahwa waktu terbatas tetapi ini sudah terlihat dari tanggalnya, saya bisa bilang terbatas karena api lama lama akan mati dan memberi efek sangat panas atau pedas, ini karena jika kita mendekat kepada api kita akan merasa panas sama seperti kalau kita memakan sesuatu yang pedas.

Penggunaan warna merah di gambar tersebut menurut saya ada banyak alasan. Satu karena Pedas, Warna merah selalu berasosiasi dengan panas dan memakan sesuatu yang pedas dapat membakar atau membuat mulut terasa seperti terbakar. Kedua merah juga menyimbolkan pemberani, warna merah juga suka dibilang warna pemberani karena itu penggunaan warna merah ini juga bisa dibilang untuk menarik perhatian orang orang yang berani memakan burger McDonald tersebut yang pedas membara. Kehadiran gambar cabai-cabai di latar belakang juga memberi efek yang sama kepada audien, untuk menantangnya. Sebagai contoh bisa dilihat bahwa mayoritas kalangan muda Indonesia menyukai makan makanan yang pedas dan heboh. Beberapa toko yang sekarang mengikuti trend dan menjual makanan yang enak tetapi bikin sakit perut ini. Oleh karena itu di masukkanlah gambar cabai untuk menarik perhatian konsumen untuk membeli produk dan mencoba untuk memberi impresi bahwa burger tersebut sangatlah pedas. Efek cabai ini juga meningkat saat cabai itu ditumpuk yang banyak. Seolah olah cabai yang digunakan untuk membuat satu burger sangatlah banyak. Di bagian atas iklan ada banyak partikel yang melayang seperti api membara, Ini untuk memberi efek seperti terbakar. Jika melihat sebuah api yang besar seperti yang digunakan untuk bakar bakaran bagian atasnya suka melayang ke mana mana dan bergerak sangat cepat. Ini memberi efek bahwa makanan ini sangat panas untuk juga memberi emphasis dengan sangat pedasnya burger ini.

Penulisan kata-kata #No Drink Challenge  adalah sebuah marketing yang bagus. Pada saat itu di 2017 masih banyak yang menggunakan challenge tersebut untuk memberi rasa superioritas dibandingkan teman-teman atau rasa prestasi atas apa yang mereka lakukan. Dengan menulis teks seperti ini akan menarik perhatian generasi muda dan juga mempromosikan burger mereka ke komunitas muda. Karena walaupun challenge tersebut akan sukses atau gagal burgernya tetap harus dibeli dulu sebelum melakukannya dengan menggunakan challenge untuk tidak meminum juga sebenarnya sangat bagus ini memberi efek bahwa burger tersebut sangat pedas dan membuatnya lebih menantang lagi dan jiwa kompetisi anak remaja juga akan menyala untuk tidak mempermalukan diri apalagi di depan teman mereka.
Di bagian Burger tersebut juga ada banyak efek yang dapat membuat pembeli untuk melihat burger tersebut salah satunya adalah menggunakan efek untuk memperbesar burger tersebut untuk pembeli ini memberi sebuah efek tertentu untuk memperlihatkan kepada para pembeli dengan membuat porsi burger tersebut terlihat sangat besar dan membuat kita lebih lapar lagi dari sebelumnya. Saus mayones mereka juga disengaja diperbanyak agar keluar, ini karena untuk memberi pembeli sebuah efek bahwa saat memakan saus tersebut banyak sekali dan akan tumpah di mulut yang akan sangat enak dimakannya. Efek-efek seperti ini membuat burger tersebut sangat berselera untuk dimakan. Ini juga ada satu lagi yang membedakan burger ini dengan yang lain, yaitu penggunaan dua ayam atau double. Sekarang mcdonald hanya menjual mcspicy chicken mereka dengan satu ayam saja. Tetapi di iklan tersebut mereka menggunakan 2 ayam yang membuat menu tersebut disebutnya double pasti rasa kenyang yang didapat dari memakan double dibandingkan single burger sangat berbeda. Karena ini juga banyak orang akan tertarik terutama orang-orang yang suka makan makanan mcdonalds. 

Untuk menutup, konklusi dari blog ini adalah bahwa menurut saya McDonald sangat hebat dengan cara mereka mempromosikan burger mereka yang ini. Saya bilang seperti ini karena mereka memasukkan banyak elemen elemen yang dicari oleh banyak konsumen sekarang. Seperti pedas dan sebuah rintangan yang dapat membuat mereka terlihat keren, berbeda atau lebih berani dari orang lain. Karena faktor-faktor ini yang saya temukan dari iklan Mcdonald yang berjudul “Double spicy chicken mcDeluxe.” #No Drink Challenge. Iklan mcdonald ini sangat persuasif karena mereka sudah mengenal apa yang diinginkan oleh pembeli dan memasarkannya secara cerdas dan sempurna di sebuah media iklan.

In Another World

Tuesday, June 23, 2015
Posted by Krilzhar

Cole and Jay were childhood friends they had been neighbors since they were 5 years old, and now they’re both 15 years old. On one glorious summers day, Cole and Jay were walking home together from school when suddenly they each received a strange message on their phones from an unknown person saying, ”Welcome”. At that moment a massive explosion occurred in the building beside them when they thought they were going to die, a strange light appeared and when they woke up they were separated in a different world.

Cole woke up in a strange forest filled with trees that were more than 15 meters high, he was confused and scared because there were strange noises heard from every direction, after a few days living in fear of the animals he decided to accept it and began living in the forest, he made houses from branches of wood and weapon made from wood and stones.

After everything was gathered Cole began to hunt the animals living in the forest, a few days later when he was hunting he found a baby animal he tried to hunt the poor animal but its mother came and tried to protect its baby the animal attacked Cole leaving him an injured leg and fainted he because of the shock from the hit.

When he woke up he was in a strange house in the middle of the forest and an old man beside him said “it’s a good thing I found you in that forest my boy if I haven’t you might have died” Cole was grateful that old man saved him then the old man said ”please stay here for a few days to wait for that horrible injury to heal” Cole accepted the offer and stayed in that old man's house.

When Cole got out of the bed he saw the old man training it was really cool after the training Cole found out that the old man was once a famous swordsman in this world, he asked the old man to train him over and over and over again until on the 57th time the old man finally said “fine but do you have the determination to do so because it’s a dangerous path and once you cross it you can never return”

 Cole didn’t lose composure and instead he was excited and he trained with the old man as his teacher, Cole failed over and over again but he still hasn’t given up until one day he finished his training and mastered all the move the old man taught him, and by two years he finished his training and went to the castle of Gutenberg to join the military and helped them conquer lands.

But on another side of this world a boy named Jay woke up in an oasis in the middle of the dessert, Jay was worried that there was only water and no food around, while he was hungry a strange man wearing black he gave me food, I knew he was a man because of his voice, after a while there was an earthquake and a giant scorpion came out of the sand, Jay was scared but the assassin instantly killed the scorpion with a poison edged blade.

  After the assassin saved Jay and killed the giant scorpion he was surprised how fast the scorpion was killed and after all the problem was solved Jay asked the assassin if he can teach him to be like him the assassin declined and said ”don’t follow me” but I never listened to him, I followed him day and night in the desert, forest, mountains, snow I followed him through all harsh environment.

Until one day he said, “okay you passed plus you’re annoying following me like this, so fine I will train you no matter how hard or how long it takes do you accept this term” Jay said yes then the hooded man said “fine and my name is kai” Jay accepted this term and trained with him for three years

After Jay ’s training is over he went to the capital city of Gutenberg to find a job well he is an assassin after all, unfortunately he had an empty stomach so he went inside a noodle shop and ate while he was eating he felt that someone was watching him his every move but each time he looked everyone in the shop was working or eating so he just ignored the glare.

And then when he finished his meal he went out of the store he notices that someone was following him he went to an alley and attacked him,
Jay said, “Who are you”

The other person said back “my name is Cole I followed you because you looked like a friend I lost years ago his name is Jay, do you know him”

Jay: wait Cole is that you.

Cole: wait how did you know, oh you’re Jay, now I get it and why you look so familiar.

They both went to a shop and talked a lot about their past few years apart, they both talked and laughed together, until someone came in dressed in armor and said ”general Cole it’s time to work” then Cole said to Jay “ I guess I will be leaving Jay stay out of trouble because you’re an assassin if I caught you I can’t help you ”Jay said “fine”

After that Cole have been living as a general and fighting on the frontlines of each war and Jay have been sneaking and killing for money. It’s their job killing for their own purposes.

A year have passed and the war in the front lines was hard the war has been raging for a whole year and still haven’t ended then the unthinkable happened the kingdom asked some assassin to help them end the war one of those assassins was Jay.



When the decision for the assassins who will participate had been made, the assassins got invitation to the castle for the mission briefing, before the briefing while waiting for others Cole and Jay met and talk but when they talked like they were friends a long time, everyone in the room was surprised, Cole the elite general of the kingdom, knows Jay the best assassin of the night Everyone was surprised.

After everyone was gathered they gave a briefing about the war the assassin will sneak into the castle and kill the enemy king while the warriors and generals create a large diversion so the troops will be distracted. A few days passed and the assassins achieved their mission to kill the enemy king.

After that the war was ended with the enemy retreating after that they scavenged the enemy tents to find anything good for improving the kingdom then Cole found Jay they talked for a while then they both looked at the sun, suddenly a strange light appeared and they both returned to their own worlds as if nothing happened.


When they thought it was a dream they tried to do something that they can’t do for example they both have a feeling that they used swords before, they have the scars when they were training and fighting then they both realize that world wasn’t a dream and that they have returned.

From Another World

Thursday, June 11, 2015
Posted by Krilzhar
It was three years ago, the aliens called themselves “strangers”. At first we tried to catch they were too hard to catch, they had many tricks, many disguises, and many friends. At first we thought they would invade the they were actually trying to form a relationship with the human race.

That was when everything changed, at first the aliens provided us with strange crops that are both delicious and nutritious next they gave us technology that was far beyond ours now, and they also provided us with ideas to make the world a better place to live in, it feels like heaven on earth.

A year have passed since the Strangers came and we have totally become dependent on them on our daily lives, on that day everything went wrong, all the crops came alive and attack everything it sees, eating the fertile land, the other crops even the farmers, it was a terrifying sight and all the were destroyed so agricultural countries don’t know what to do without food they will all starve to death.

Three months later, some people have suffered food poisoning or organ failure from an unknown substance containing a lot of unknown viruses, it’s not a spreading people this disease randomly and after you die because of the disease your whole body will be devoured by the virus until nothing is left.

Four months later the scientist found out that some people have in their body but not everyone have them, this energy a special effect that can repel or kill the virus, so these people can’t be affected even if they have a virus in their body, the energy the RGY.

Three months searching for these people who have RGY the scientist found out that the people who have this special energy have super human or a supernatural ability, each person.

Six months the scientist found people with these abilities some have one, some have two, some even have three but they haven’t found someone with a fourth one, after that they made an organization called the Alien Extermination Unit or AEU for short, this Organization recruits people who have the power to fight the crops that have gone in a rampage.

For the next seven months these people the crops every day, and then suddenly a mission a different one appear, there were two of both looked like a dragon just made of water and the other one is from, because of this unexpected monster the AEU agents was forced to retreat.

In the next battle with the dragons AEU still couldn’t handle why I decided to join the fight to save them, the AEU agents was surprised because I can use a fourth power so I’m different from them.

My name is Cole, my powers are, the wind, fire and ice after that have been annoying because the AEU agents have been searching for in I’m actually just a high school student so they won’t find me.

Or so I thought, they found me the weird thing is they found me in where there are hundreds of students besides me, they barged into my classroom at first I did the same reaction as my classmates surprised and they have a weird scanner so I though “so that’s why they can find me” when they get near me and said I was the one I quickly used my powers to escape from the school.

Later on there was an invasion the school, that had to make me choose to save them or save myself, in the end I chose to save them and destroyed the invading.

I was praised by everyone and accidentally dropped my guard then I was captured by the AEU and was forced to help them by each passing day I actually grew fond of them so by the next few months I enjoyed being in the AEU


By the next year we found the Strangers main spacecraft hiding the moon’s shadow that’s why it can’t be found because humanity wants to do launch missiles strong enough to blow up half the moon, so they hit the moon and a big explosion occurred that blew up the rest of the moon but after that the viruses, crops and dragons died out, after all that hard work it was humanity’s triumph and victory.

My Fun experience

Thursday, January 15, 2015
Posted by Krilzhar
            When I was on my holiday I went to Bali, in Bali I went to a lot of places but my favorite one is when I played water sport, actually each time I went to Bali I played water sports there but this time it was with my whole big family so it was funner than usual.

            The water sports are Snorkelling  Banana Boat, Jet Ski, and a lot other activities that I don’t really remember the names.


            After that I went to Turtle Island to see some large turtles from the sea that are raised there, even though its called turtle island there are some birds, iguana, snakes and of course turtles

HOLES CHAPTER 31 - 50

Monday, December 1, 2014
Posted by Krilzhar

holes chapter 31 – 50
Chapter 31
             While zero was wandering in the dessert, Stanley regretted about zero digging part of Stanley’s hole, and while his regreting Stanley still trying to find zero.

Chapter 32
            A new kid named Brian was assigned to camp D his nickname is twich because he always fidgeting, the next day stanley look at the water truck and no one was in the truck so stanley open the door, he turned the key and then the truck didn’t move then twich shouted some advice for the truck to move then stanley drove the truck but then the truck fell into a hole but then the truck fell into a hole.

Chapter 33
            Stanley doubted himself that he would reach the big thumb mountain, while he is walking he found more than 5 clusters when he looked in one of the holes he found a family of yellow spotted lizards.

Chapter 34
            While Stanley was walking in the middle of the dessert he found a boat and the name of the boat is Mary Lou, while he was inspecting the boat he saw something came out of the boat.

Chapter 35
            Whats under the boat is zero with his dried face and tounge Stanley gave zero some of his canteen water then zero invited stanley under the boat when stanley got under the boat he drank peaches then zero told him that he called them sploosh

Chapter 36
            Stanley ask zero if he can walk and zero gave stanley the thumbs up sign, while theyre walking they were talking about the boat mary lou, then they both reach the end of the lake

Chapter 37
            Because the mountain is steep instead of walking forward they walk zigzag

Chapter 38
            Zero fanted then Stanley help zero carry zero gather food and put zero in shelter

 Chapter 39
            At the top of the mountain zero confessed to Stanley that he was the on that stole the shoes then the shoes fell on Stanley

Chapter 40
            Sam helped a lot of people because of his onion tonic, because of sam onion tnic a little girl’s life was saved

Chapter 41
            Stanley and zero was talking about what the warden said the ward of the state, then they talked about Stanley

Chapter 42
            Zero seperated the clear water with dirty water, for them to drink and them packed some onions

Chapter 43
            Zeroremebered that he wasn’t homeless, then they set off at the first hint of daylight to go back to camp green lake

Chapter 44
            Stanley and zero found the hole where they found the golden tube then dug the hole really deep, when they found the treasure the warden flash the flashlight at them

Chapter 45
            Stanley and zero realized that they were standing on a lizard’s nest

Chapter 46
            Then the lizard from the cereal box sprang out then mr sir shot the lizard in mid air, after that the lizards still crawling on stanley and zeros body

Chapter 47
            Stanley and zero are still in the hole while warden and mr sir waited and waited until they died then the attorney generl came with Stanley’s lawyer then they helped Stanley and zero out of the hole

Chapter 48
            Later the lawyer attorney general and warden talked about the camp and the boys especially zero Stanley and the briefcase

 Chapter 49
            Then they talked about stanley and zero and to search for zero’s files the mr pendanski and mr sir searched for the files about zero but didn’t foubnd any, so because they don’t have zeros file they brought stanley back to his house

Chapter 50
            Back at home they talked about stanley dad foot odour ”sploosh”, talked with clyde livinston, because he sponsors stanleys dad foot odour, but at the end zero found his mom and she sang a song to zero
           

HOLES

Monday, November 3, 2014
Posted by Krilzhar

Holes            
Chapter 1
            There was a large lake at camp green lake, it dried up more than 110 years ago, in summer the daytime temperature hovers around 95 degrees in the shade, rattlesnake and scorpion find shades under rocks and in the holes dug by campers, rule summary: don’t get near the snakes and scorpion, worst case scenario biten by a yellow spotted lizard you will have a slow and painful death if you’re bitten by this lizard.
Chapter 2
Camp green lake is a camp for bad boys.
Chapter 3
Stanley blamed his great great grandfather for his camp green lake activity because he thought that his familly got cursed, his great grandfather was robbed by a famous outlaw kissin’kate barlowand stanley’s father discovered how to recycle old sneaker to make a lot of money.
Chapter 4
There is no fence, electric fence or guard tower in camp green lake.
Chapter 5
Stanley was assigned to tent D; the tent counselor is mr pendanski, only rule in camp green lake is don’t upset the warden, the campers like to be called by their camp nicknames it may be because of term of respect.
Chapter 6
Nothings great about camp green lake, Stanley stole a pair of sneaker that belongs to Clyde Livingston, the judge want stanley to go to prison or camp green lake.
Chapter 7
X rays shovel is a few inches shorter, and if you found something and show it to mr pendanski or mr sir and you might get a day off, Elya Yelnats love Myra Menke, Myra father have to make a decision over Elya and Igor, and then elya went to madame zeroni to ask advice then she gave him like a wish.
Chapter 8
The yellow spotted lizard have 11 yellow spots and yellow green body and big red eyes.
Chapter 9
Everything in the rec room or wreck room is broken; Stanley’s nickname is armpit.
Chapter 10
Stanley is digging tryig to find something then he found a fossil but he didn’t get a day off.
Chapter 11
X ray name in pig latin is rex and he have a bad eyesight also hes been at the camp almost a year.
Chapter 12
Zero like to dig holes.
Chapter 13
Stanley found a tube and k b was on it.
Chapter 14
The wardens have a decision for mr pendanski and mr pendanski wants to fill the canteen.
Chapter 15
Stanley digs a hole in his memory to remember.
Chapter 16
He got a letter from his mom.
Chapter 17
The warden tells mr pendaski to not give too much water.
Chapter 18
Zero wants caveman to teach him to read, and Stanley write a letter to his mom.
Chapter 19
Xray stole mr sirs’ sunflower seed and caveman take the blame.
Chapter 20
The warden likes it when mr sir smokes, and the wardens nail polish is made from rattle snake venom.
Chapter 21
Stanleys great grandfather found refuge on gods thumb and the other boys dug his hole for him.


Chapter 22
Then Stanley teach zero how to read in return zero digs half Stanleys hole, and stanley remember what KB stands for.
Chapter 23
Katherine Barlow was famous for her spiced peachesms Katherine is a schoolteacher.
Chapter 24
 Mr sir has three dark purple jagged lines on his face; instead of filling Stanleys canteen mr sir poured the water to the ground.
Chapter 25
Ms Katherine loves sam and shealways like it when sam fixed the schoolhouse it made Ms Katherine happy, but at the last request sam kissed Ms Katherine and someone looked.
Chapter 26
Ms Katherine was called the devil woman and they burned the schoolhouse by the townspeople, and sam will also be killed because a black cannot kiss a white but a white can kiss a black that’s the rule.
Chapter 27
Stanley still teach zero and zero dig half Stanleys hole
Chapter 28
Green lake is a ghost town
Chapter 27
Stanley still teach zero and zero dig half Stanleys hole
Chapter 28
Green lake is a ghost town, Linda miller married trout walker, the walkers are searching a loot but Kate Barlow wouldn’t tell
Chapter 29
Stanley saw gods thumb on a mountain
Chapter 30
It was zigzags birthday (day came to camp) so he gets everything first
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